Performing an A/B test will help you find out which of the versions of an email is more effective.
The main idea is that you prepare two versions of one email — version A is sent to a small portion of the subscribers in one mailing list and version B is sent to another small group of them.
After the email is sent the results of both emails are measured and based on them the winning email is chosen and sent to the rest of the subscribers.
1. Go to More actions and click Send A/B test
2. From here, you can choose whether you want to copy the content you have created from the Issue or start from scratch.
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